Acquiring the first customer is expensive—especially in competitive eCommerce markets like the US. Real profitability comes from retention, repeat purchases, and customer lifetime value.
Our Email & SMS Marketing (Lifecycle Marketing) service helps eCommerce brands build automated, personalised communication that nurtures leads, recovers lost revenue, and drives consistent repeat sales.
Powered by platforms like Klaviyo, we turn email and SMS into predictable revenue channels—not one-off campaigns.
Our approach focuses on revenue retention, not inbox noise.
We map your customer journey from:
First visit
First purchase
Repeat buyer
Loyal customer
Every stage has the right message, timing, and channel to maximise engagement and sales.
We manage Klaviyo end-to-end, including:
Account setup & integrations
List building & segmentation
Flow creation & optimisation
Campaign planning & execution
This ensures email and SMS are fully aligned with your store and customer data.
We build high-performing flows such as:
Welcome series
Abandoned cart & checkout recovery
Post-purchase sequences
Win-back & re-engagement flows
Upsell & cross-sell automation
These flows work 24/7 to recover and generate revenue.
SMS is powerful when used strategically. We design compliant, high-conversion SMS campaigns that:
Support email flows
Drive urgency and action
Boost repeat purchases
Strengthen customer relationships
We continuously optimise:
Subject lines & messaging
Timing & frequency
Segmentation logic
Conversion performance
Everything is measured against revenue impact, not vanity metrics.
Built specifically for eCommerce brands
Revenue-focused lifecycle strategy
Deep Klaviyo expertise
Retention-first growth mindset
Ongoing optimisation and reporting
We don’t just send messages—we build long-term customer value.
Our digital marketing process begins with discovery and research to understand your goals. We then develop a tailored strategy and implement campaigns across various channels. Continuous monitoring and optimization ensure effectiveness, followed by regular reporting to track performance. Finally, we refine and scale efforts for sustained growth and success.
01
We start by understanding: Your eCommerce business model Customer behaviour & purchase cycles Existing email & SMS performance Retention and churn gaps This allows us to build a retention-first strategy.
02
We then implement: Klaviyo configuration & integrations Email and SMS automations Campaign calendars & messaging Segmentation and personalisation Everything is structured for scalable, recurring revenue.
03
Once live, we: Analyse performance data Improve flow and campaign conversion rates Expand lifecycle touchpoints Scale retention revenue month over month This is why lifecycle marketing is ideal for monthly retainers.
Lifecycle marketing uses email and SMS to communicate with customers at every stage of their journey—driving repeat purchases, loyalty, and higher lifetime value.
Because it’s one of the highest-ROI channels. Once set up, email and SMS generate revenue without increasing ad spend.
Yes. We offer full Klaviyo management, including setup, flows, campaigns, optimisation, and reporting.
Many clients see revenue impact within 30 days, with compounding growth over 2–3 months as automations mature.
Yes. Lifecycle marketing helps stores of all sizes increase profitability by getting more value from existing customers.
If you’re spending heavily on acquisition and want to maximise lifetime value through Email & SMS Marketing, our lifecycle marketing team is ready to help.
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